How to Properly Purchase and Use Internet Leads

While a marketing company may be very good at securing leads, unless the marketing company also understands health care regulatory laws, buying  these leads could mean trouble.  The health care industry is highly regulated and many activities that are perfectly legal in other industries could be subject to criminal penalties.  There are certain rules that a DME supplier must understand when buying and utilizing leads.  This presentation will cover  these rules and include a discussion of how to pay for and use marketing leads within regulatory guidelines. Knowing how to structure marketing arrangements and how to contact the leads acquired can keep a supplier out of trouble.  

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